You’ve probably heard of fair trade coffee, ethically sourced cotton, and free range chickens, but porn? The newest wave of self-actualized and organic sex work is bringing the industry together, to create a product that is not only what workers enjoy, but what consumers want.

“You’re allowing them to be the nice people they already are, and not have to compromise that to watch some porn.” Says one of the co-founders of a website that’s devoted to fair trade porn. Fair trade porn is more than just a production term, it’s a revelation.

What is Fair Trade Porn?

Fair trade porn is a concept that looks to challenge the idea that porn is exploitative to women. That it’s dirty or wrong. Sexuality is a varied and multifaceted thing. One that we keep hidden from most of the world for fear of persecution. Fair trade porn looks to abolish this cultural shaming.

Contemporary porn consists of basic angles, gratuitous dick-in-vag shots, and pale characters with bulshit story lines. This porn is more about the anatomy and “money shots” than it is about exploring and encouraging individual sexuality.

Fair trade porn operates under the assumption that consumers care about where their product is coming from, and how it’s manufactured. Fair trade porn looks to create porn in a way that promotes equality, safety, and understanding, while still being able to cater to specific sexual desires and fantasies.

So Fair Trade Porn is Soft Core?

No. A common misconception about what most people (women specifically) want to see in porn is something soft and sweet, but that’s just another unfair classification. Women who are into deviant sex, BDSM or fetishes, are considered dirty, loose, or downright disgusting. Relegating the porn industry to focus on narrow camera angles and snippets of fetishism instead of really getting a full picture of the entire act itself. Contemporary porn distills it all down.

Fair trade porn gives viewers the whole picture. Allowing them to bask in their own individual fetishes. Taking the time to be able to enjoy watching someone who loves spanking, interact with someone who genuinely loves being spanked. Instead of just watching some big breasted girl take a few slaps to the bottom with no idea of how it makes her feel. You don’t see the actors faces as often. You don’t get an idea of what it means to them. You just watch someone get laid, whether they’re into it or not.

How is Fair Trade Porn More Ethical?

Because in fair trade porn, it mattersif the actors are into it. Fair trade porn is much more realistic and requires each person involved to stay comfortably within their own niche and journey. Facial expressions and body response to the stimuli are incredibly important in fair trade porn. You can actually see people enjoying themselves.

With contemporary or mainstream porn, you’re getting paid. And that seems to be enough for the industry leaders. You don’t have to love what you do, you just have to do it. Can’t get an erection because you’re not really interested in what’s happening? Take a pill. Shave your vagina. Get fake boobs. Calf implants. Instead of marketing the sexual acts, we’re marketing the pieces of an actor, and that’s the perfect way to start really exploiting someone with money.

Fair trade porn looks to equalize and de-demonize the market. Fair trade porn ensures that all actors are paid equally, and that they never have to do anything that they are uncomfortable with. Abuse is not tolerated. Of any kind. Fair trade porn promotes gender equality and strives to include the fair and legal working conditions that are afforded to anyone else in any industry.

Why is Fair Trade Porn Important?

Fair trade porn is important because it challenges our current capitalist and consumerist culture. Instead of adding more, more pussy, more cum, more ass; fair trade porn strives to make it better. To make it less disposable. Bringing all types of sexualities into a more sex positive environment.

Sexual positivity is incredibly important. When everything is conducted “behind closed doors”, you’re much more likely to find someone getting hurt, and no one talking about it, because they’re embarrassed or fearful.

Sex is something that should be enjoyable and pleasurable to those who are engaging in it. This should be a rule of thumb for everyone, both on, and off screen.